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Marketing/marketing management

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Marketing/marketing management

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About The Course

As majors in marketing management, students learn about the key aspects of marketing, a vital function of business. Topics they study include consumer behavior, marketing research, professional selling, marketing strategies and marketing management.

Course Curriculam

Marketing/marketing management
Marketing/Marketing Management Summary: Definition: Marketing refers to the process of identifying, anticipating, and satisfying customer needs profitably. Marketing management involves planning, organizing, implementing, and controlling marketing activities to achieve organizational goals.

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